Shinwell Medical Group

Celebrating 100 years caring for local residents, Shinwell Medical Group thought it time to share their achievement and thank patient loyalty. The introduction of a new brand was identified as key in defining the way the practice is to be perceived by patients now and in the future.

Working closely with Shinwell Medical Group’s Practice Manager, doctors, nurses, staff and their patients forum, we designed an identity that portrays positivity, wellbeing and community spirit. Bold typefaces and abstract family imagery, ensure that the new logo is friendly and inviting; the brand conveys the key message, ‘putting patients first’. Supporting logos for the practice’s individual clinics were also designed within brand.

The new brand is to be applied consistently on all future print and online materials, starting with exterior and interior signage, staff name badges and practice stationery set.