Sareli Jewellery

Sareli is an exciting new business start-up specialising in bespoke handmade jewellery designs.

Jam Jar responded with a brand identity Sareli deserves and aspires to, one that delivers an experience, offers a promise and creates a memory. A colour palette of aqua, teamed with charcoal grey complement the precious metals and jewels used in the bespoke designs. A freehand script logo together with decorative finial patterning, gives a romantic and indulgent feel to the overall brand.

Sareli brand identity was successfully applied to business stationery, product packaging and labelling. However our favourite application is the business’s ‘exquisite’ e-commerce web site – consistent branding, clear product information, simple navigation and more importantly intuitive search and shopping facilities.