Prudhoe Medical Group

Formerly, ‘Castle Surgery’, we delivered an extensive re-branding and marketing exercise to promote the re-launch of the new ‘Prudhoe Medical Group’. As the emphasis moves towards GPs attracting patients, it was important for Prudhoe Medical Group to promote its friendly, professional service.

We developed a fresh brand with building block/turret concept taking inspiration from the surgery’s existing links to Prudhoe castle.

The final brand concept was applied across the group’s new practice brochure, stationery, signage and marketing materials. A charming series of character-led marketing flyers with a ‘handy keepsake’ information card, introduces local patients to the availability of new services at the surgery.