Easington PBC

Having established and documented their ‘vision’ for the next five years, Easington Practice Based Commissioning approached Jam Jar to publish it in brochure format, for distribution in the local community.

With no discernable brand in place, Jam Jar set to work developing an identity the organisation deserved. The final logo design incorporates triangular graphic devices to mimic an arrowhead, signifying direction, moving forward and striving towards improvement, all key values the group hoped to portray in their brand.

A bright colour palette of green ‘wellbeing’, orange ‘vibrancy/positivity’ and blue ‘healthcare’ and a bold, proportional sans serif typeface creates an aesthetic logo, easily interpreted and accessible to local residents.

Photography with a local focus, presenting ‘real’ situations, brings an ‘honest’ feeling to the final publication, ‘Easington PCB Our 5 Year Vision’.

With brand guidelines now in place, Easington PCB have an identity that embeds their brand within the local community.